Visualisierung teilweise KI-generiert.
Risks of unchecked e-labels

A small error can become expensive after printing.

When label, QR code, and e-label page do not match, the problem often appears only after production, delivery, or inspection.

What is at stake

Incorrect mandatory information. Thousands of bottles. High follow-up costs.

A reachable landing page is not enough. Mandatory information must be current, complete, product-specific, and accessible without marketing or tracking elements.

01

Incorrect mandatory information printed

Ingredients, nutrition values, or allergens do not match the approved product data.

  • Reprinting or relabelling
  • Production and delivery delays
02

Outdated e-label page

The QR code leads to an accessible but factually outdated product page.

  • Label and landing page conflict
  • Batches and data versions need clarification
03

Advertising or tracking

Mandatory information is presented alongside marketing elements or tracking.

  • The information page loses its clear purpose
  • Additional legal and technical review
04

Objection and product hold

Business partners or authorities may request clarification when issues are found.

  • Products may be held until clarification
  • Further corrective action may be required
Concrete example
8,000bottles with incorrect labels

The error is discovered only after printing.

The e-label page is reachable but contains outdated nutrition values. The QR destination can be changed — the printed labels cannot.

Illustrative additional cost: around €10,000

Before approval

Check label, QR code, and landing page together.

Make deviations visible before they become reprints, questions, or delivery delays.

Start a check